Social Media Marketing + Photo Compositing
Organic and Paid Social Media were huge channel for our brand. A lot of photo composite work was done in order to keep our feed looking more organic versus using our product images.
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/e24ca087-e748-4dff-95fa-ba4ca60938a7_rw_1920.jpg?h=ac14077a8963dec4c347ebd68da24177)
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/53756f15-5815-487e-bad6-15e5aff37f01_rw_1920.jpg?h=a69706f8249c4529393a9c2693cda964)
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/283166e5-dad1-4b03-ad22-7dd923a52e5a_rw_1920.jpg?h=802d8dfcc4a4567813996ea1b7e9a1f3)
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/354711c8-18d7-41a7-9129-62762efac8d7_rw_1920.jpg?h=073c7c5211db1c5cab41bb7af5957b62)
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/8c130881-3767-4b11-ac0d-4d928fae22c2_rw_1920.jpg?h=9d119bdcef4a67c70d68d21eac8c50d8)
Email Marketing
The email channel was the highest grossing channel for our brand. I worked on retention and acquisition email campaigns, using animation and personalization to increase click-through and PR.
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/61b67778-d133-47c6-96bb-e62a8724d7a5_rw_1920.jpg?h=ede6ca2da1fff94f71a12bfed148d424)
Website Design
I worked closely with the Art Director and Site Team on homepages, landing pages, and site sales.
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/510499ee-5189-41cd-860d-caa2ef9761ea_rw_1920.jpg?h=e8fbe939d18d5ce860c92df5ae3a0890)
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/c3cd2ef6-b91c-4aad-aa41-e161f2c30c3d_rw_1920.jpg?h=5749934f9d7417da00f4b48e11ef3f52)
Video + Animation
I shot and animated our social marketing videos for TikTok and Instagram.
![](https://cdn.myportfolio.com/940e9c54-0ca6-4f85-97d3-489542fd6ff3/080af0ab-be38-48fe-b93e-f7e06d62555d_rw_1920.jpg?h=beea9df166a7374af87ce553fb1407c5)